lady m sailing yacht listed for auction

8 images

All images courtesy of G3 Auctions

39m Fitzroy sailing yacht Lady M listed for auction with $5.5M minimum bid

18 July 2024 • Written by Dea Jusufi

The 38.9-metre Fitzroy sailing yacht Lady M is now available for bidding with G3 Auctions, an auction house based in Florida. A minimum bid of $5,500,000 has been set with a deadline for 24 August 2024.

Lady M's last known owners were Scottish businessman Doug Barrowman and his wife Michelle Mone, a former Conservative peer at the House of Lords and the founder of lingerie company Ultimo.

The sailing yacht was delivered in 2006 to a design by the late Ed Dubois. Her original interiors were styled by British studio RWD, though H2 Yacht Design stepped in to redecorate during a major refit in 2022. Key numbers include a 8.3-metre beam, a volume of 170GT and a draft of four metres.

Accommodation is for a party of up to 10, comprising a king-sized owner's suite, a double cabin, a convertible twin with a Pullman berth and a twin cabin, also with a Pullman berth. There are further quarters for six crew. 

Leisure highlights include the upper saloon, which is filled with light through the wraparound windscreen and arranged with a bar and seating with a convertible table. Meanwhile, the lower saloon features twin sofa seating, a coffee table and a large television.

Stepping outdoors, the main cockpit is shaded by a Bimini and features two small tables that can be connected to form a larger dining area.

Another al fresco offering is the bow, scattered with beanbags and sheltered from the sun by a large awning. Deckchairs can also be laid out on the swim platform.

"Sellers engage my company because time is money. In a normal market, it can take years to sell a yacht, a jet, or a luxury home," G3 Auctions president Guy Masters told BOAT International. "This auction provides a level playing field where buyers submit bids based on what they think the yacht is worth."

G3 Auctions has valued Lady M at $11,2000,000. The yacht is lying in Montenegro, according to BOATPro's fleet tracker. 

Sign up to BOAT Briefing email

Latest news, brokerage headlines and yacht exclusives, every weekday

By signing up for BOAT newsletters, you agree to ourTerms of Useand ourPrivacy Policy.

Sponsored listings