Better known as a wildly successful singer and music producer, Pharrell Williams has turned his myriad talents towards fashion design with a new collection for G-Star Raw.
The third collection the singer has produced for the Dutch denim label, RAW for the Oceans is particularly noteworthy for its focus on recycling waste ocean plastic into wearable clothing. The range carries the tag line “Turning the tide on ocean plastic pollution” and – as with almost everything Pharrell does – is highly on trend. Project Ocean at Selfridge’s department store, Adidas, vegan accessories brand Matt & Nat and hip artist collective Studio Swine have all taken measures to tackle this big threat to the world's ocean in the past few months.
The RAW for the Oceans collection has been created in collaboration with textiles company Bionic Yarn – of which Pharrell Williams is the creative director - and environmental group Parley for the Oceans. It is estimated that around 700,000 plastic bottles have been repurposed to create the range so far.
Offering pieces for both men and women, the Raw for the Oceans collection offers G-Star Raw staples such as jeans, denim jackets, sweatshirts and T-shirts, all incorporating the line’s octopus mascot.
Of course, Pharrell has also thrown in a few statement garments, including a jacket resembling a submarine escape suit with military detailing. With a nod to the coming autumn/winter season, the range also features a men’s black denim peacoat finished with Breton stripes.
“We have a connection with ocean,” said Pharrell Williams of the decision to take up the plastic pollution issue. “It yields so much life, including our own. We owe it.”
The RAW for the Oceans collection is available in store and online from 25 August. Visit g-star.com.