Omega launches all-new Seamaster watch at Louis Vuitton semi-final of the America’s Cup

Ocean-going watchmaker Omega has launched a brand new Seamaster watch in Barcelona, where the brand is Official Timekeeper of the 37th America’s Cup. Showcased for the first time on the premier race day of the Louis Vuitton semi-finals, the Seamaster Regatta OMEGA’s America’s Cup Watch is an instrument watch for professional sailors, equipped with analogue and digital displays and made from grade five titanium. 

The watch is kitted out with a series of sailing-optimised features, including a chronograph, a moonphase indicator, a sailing logbook and regatta race function. It also come with a temperature gauge, accelerometer and three alarms.

Launched at AC37 sailing club in Port Vell, the watch comes with a choice of nautical straps in blue, red or white. Each strap coordinates with the colours of the two winning teams of the week: Sir Ben Ainslie’s INEOS Britannia and Francesco Bruni’s Luna Rossa Prada Pirelli, who beat Swiss team Alinghi Red Bull racing and American Magic respectively, to ensure their places in the Louis Vuitton Cup final.

The final will take place from 26 September to 7 October, before the America’s Cup itself, which is set for the 12 to 27 October.