Phoenix 2 yacht
Phoenix 2

Brokerage report: September show season supplies generous boost to yacht sales

18 October 2024 • by Nick Jeffery

Data from BOATPro showed that 23 brokerage yacht sales (24 metres and above) were completed in September 2024, with a total value* of €354 million. 

While this appears to be a significant drop in value from September 2023 – which recorded 27 sales totalling €567.7 million – last year's figure was heavily bolstered by the sale of the Harrison Eidsgaard-designed Lürssen Madsummer (asking €227.5 million at the time of her sale). Excluding that single transaction, the total sales value in September 2024 shows an improvement from last year by €14 million. 

The value of sales in September 2024 was also more than three times that of August 2024, largely thanks to the start of the European boat show season, with further momentum likely to come from the upcoming Fort Lauderdale International Boat Show.

The average value of brokerage sales was down, coming to €16.9 million in September 2024 against €21.8 million at this same point last year. However, September 2023's figure was also skewed upwards by the aforementioned sale of Madsummer. Removing that single transaction shows average value is up on September 2023 by 29 per cent.

September's brokerage sales were double those of August, the increase in activity largely due to the excitement of the show season kicking off
Photo: Monaco Yacht Show

The most expensive sale in September was the Winch-designed, 90-metre Lürssen yacht Phoenix 2, asking €125,000,000 and sold with Burgess representing the buyer and Burgess and Cecil Wright representing the seller.

Price drops were substantially less than those from the previous year, with 55 in September 2024 totalling €44.9 million against 70 drops in September 2023 totalling €65.7 million. 

A €5 million drop on the 65-metre Polar Star was the largest reduction in September 2024. She is now asking €49 million with joint central agents Merle Wood & Associates and Eastwind Yachts.

September in numbers

23 sales

€354M total value of sales

€16.9M average sales value

43 new listings

€424.9M new listings value

€11.5M average new listing value

55 price drops

€44.9M total price drop value

The Philippe Starck-designed Wedge Too is September's most expensive new listing.

There were 43 new listings in September (2024), valued at €424.9 million. This is compared to 51 new listings in August 2024, valued at €590 million. The average new listing price in September was €11.5 million, which is similar to the €11.6 million average figure in August.  One year ago, in September 2023, there were 93 new listings with a record total value of €1.51 billion and average asking price of €16.9 million. 

The most expensive new listing for September was the 65-metre Wedge Too (also BOAT's "brokerage boat of the month"), designed by Philippe Starck and listed with Feadship Resale and Camper & Nicholsons. She is currently asking €49.5 million.

Other high-value new listings for the month include Lürssen's 123-metre Golden Odyssey, with a total volume of 7,600GT. The yacht was designed by Martin Francis with Alberto Pinto interiors, and is currently listed as POA with Burgess and Edmiston. There is also the 56-metre Benetti Aelia, re-designed by Studio Vafiadis, which is asking €38,500,000 with IYC.

*All sales figures are based on asking prices.

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The data used in this article was taken from BOATPro, the world's leading superyacht market intelligence platform, which delivers real-time, accurate and reliable data. To access our pioneering fleet tracker, brokerage market insight, reports and much more book a demo with the BOATPro team.

More about this yacht

Benetti   55.85 m •  2015
Lurssen   90.01 m •  2010