CEO Series: Maddox Yachts' Will Harrison on the importance of engaging the next generation of superyacht owners

Maddox Yachts, headquartered in the heart of London's Mayfair, blends boutique service with big-league expertise, guiding clients through sales, owner representation and new-build projects with a personalised touch. Part of the firm’s strategy has been to position itself at the forefront of a new brokerage era – backing next-gen initiatives like BOAT International’s Gen B and stepping up as the headline partner for the World Superyacht Awards. CEO Will Harrison tells BOATPro how his approach is reshaping the industry for the owners of today and tomorrow.