CEO Series: Çağın Genç on expanding the range at Sirena Yachts

After 13 years with Sirena Yachts, Çağın Genç was promoted to CEO in the latter half of 2021. It was always his ambition to raise the upper limit of Sirena's range, but just this year, the Turkish shipyard revealed it would also be introducing its smallest yacht yet. Genç shares what spurred the decision to expand the portfolio at both ends, how the brand has grown since 2006 and what exciting new developments are still to come.