British yacht manufacturer Sunseeker International has appointed DCH Marine as its exclusive distributor in Singapore. The agreement will establish a sales and service structure intended to support clients from pre-purchase to ownership and ongoing maintenance.
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The new appointment will debut at Singapore Yachting Festival at ONE°15 Marina Sentosa Cove from April 25-28 followed by a VIP open house event in May at the same marina. Here two new Sunseeker yachts will be on show – the 76 Yacht and the Manhattan 55 – which have been designed and built with a "tropical specification" to appeal to the Singaporean market.
DCH Marine has over a decade of leisure marine experience in the region and is poised to elevate customer service and improve product access in the market trading under Sunseeker Singapore.
Meanwhile, Sunseeker has been supplying yachts to Singapore since the 1990s and has ambitious plans to grow the brand in Asia. To aid this, DCH Marine will utilise its extensive expertise in the marine industry and will establish a central hub named Sunseeker Showcase, located within the ONE°15 Marina Sentosa Cove.
Andrea Frabetti, CEO at Sunseeker International, commented on the expansion: "This new appointment will accelerate regional growth for Sunseeker. Singapore represents a key market for the brand and we are confident that our partnership with DCH Marine will enable us to best serve the needs of customers in the market."
He continued: "Together, we look forward to introducing our partnership at the Singapore Yachting Festival later this month and the brand new yachts at the open house event in May."
Frank Lai, CEO at DCH Marine, added: "Sunseeker is renowned for its design excellence and technical expertise. The company's ethos and all that it stands for in the pursuit of product quality aligns closely with our commitment to quality excellence. Our commitment to delivering excellent customer service will enable us to drive the sale of new Sunseeker yachts. We are thrilled to debut our venture with Sunseeker at the upcoming Singapore Yachting Festival with two yachts on display, followed closely by our private view event of the Manhattan 55 and 76 Yacht this May."