According to the team at Superyacht Bar, people are drinking less, but they’re drinking better, preferring quality over quantity. For the ultra-high-net-worth clientele of the superyacht world, gone are the days of overstocked bars brimming with generic labels. Today’s yacht owners and charter guests are seeking rare vintages, meaningful provenance and curated experiences that rival the finest on-land hospitality. That’s why CEO Mark Adrian launched Superayacht Bar, a luxury drinks provider that elevates the onboard drinks experience.
With decades of experience in the drinks industry, Adrian and his team have built a reputation as trusted advisors for all things spirited. Whether that means creating bespoke wine cellars or flying in whiskey experts to host onboard tastings, Superyacht Bar is less a provisioning company and more a club for the curious and discerning.
Exclusive members’ clubs
At the Palm Beach International Boat Show earlier this year, Superyacht Bar launched its two marquee offerings: the Superyacht Wine Club and Superyacht Whiskey Club. These exclusive memberships offer entry into a world few get to see.
Members are given priority access to rare and limited-edition bottles, many of which are not available anywhere else on the market. Through partnerships with globally renowned producers like Terlato Wines and Brown-Forman, members can tap into private collections worth tens of millions. A standout perk is access to the Superyacht Cellar, home to a rare collection of fine vintages yet to be released to the public.
From storied vineyards to legendary distilleries, the clubs open doors to the world’s finest producers operating at the highest level. Members can even personalise their yacht’s bar with bottles engraved with the vessel’s name, perfect for charters, celebrations or simply showcasing a well-heeled onboard identity.
Experiences that go beyond the glass
Where the Superyacht Wine and Whiskey Clubs truly set themselves apart is in their experiences. Through its clubs, members gain access to exclusive vineyard and distillery tours, private tastings and bespoke events. These trips are not cookie-cutter wine walks or standard whiskey flights, they are immersive, personalised experiences exclusive to the superyacht clubs.
Take, for instance, a yacht charter group in Italy with an arranged visit to a vineyard where the owners themselves host an intimate tasting. Or an ultra-private experience in New Zealand with the creators of Loveblock Wine – the couple who once sold the globally beloved Kim Crawford brand to pursue their dream of organic winemaking.
Superyacht Bar has even flown in brand ambassadors to yachts for onboard masterclasses. In Palm Beach, one yacht owner requested a private tasting for a $15,000 bottle of whiskey, and the team delivered, complete with a Brown-Forman ambassador flown in for the occasion.
Your 24/7 drinks concierge
At the heart of the Superyacht Wine and Whiskey Clubs is its 24/7 concierge service, an on-demand team of drinks specialists who can source virtually anything. Whether it’s a rare Japanese whiskey, a particular vintage Barolo or guidance on the perfect pairing for a Mediterranean seafood dinner, the concierge handles it all.
This service is ideal for those seeking to outfit their onboard bar from scratch or those simply wanting to refresh their collection. The team helps yacht owners create a top-shelf selection tailored to their preferences, and they even work closely with crew by offering training on everything from proper storage to service etiquette.
Fast dockside delivery
The Superyacht Wine Club and Superyacht Whiskey Club are powered by Superyacht Bar - a tech-enabled platform that streamlines the ordering process by routing requests to a network of over 4,000 licensed retailers. This system ensures legal compliance and ultra-fast dockside delivery, often within 24 hours.
For example, during the Palm Beach International Boat Show, a yacht dealer needed a hard-to-find Italian wine. Within a day, Superyacht Bar sourced and delivered it at a competitive price. International deliveries are also available.
For information on how to join the Superyacht Wine Club or Superyacht Whiskey Club, visit the Superyacht Bar website.
Sponsored content created for Superyacht Bar's Superyacht Wine Club and Superyacht Whiskey Club