With the 2024 Mediterranean yachting season on the horizon, the much-anticipated MYBA Charter Show, sponsored by BOAT International, is preparing to return to Marina Molo Vecchio in Genoa, Italy, on 22-25 April. Founded in 1984, 2024 marks a significant milestone for MYBA as the worldwide yachting association celebrates its 40th anniversary. With the show launched in 1990 and managed by MYBA since 2001, the MYBA Charter Show is now in its 34th edition. The renowned trade event is poised to unveil the most sought-after yachts on the charter market to leading charter professionals and serves as a pivotal platform for industry players to connect and strategise ahead of the bustling season.
BOAT delves into what awaits attendees at this year's show, from the revamped layout and the impressive lineup of superyachts on display to the much-loved annual Superyacht Chefs' Competition.
New year, new layout
This year, the MYBA Charter Show introduces a dynamic new layout aimed at maximising exposure for exhibitors and enhancing the experience for visitors. The redesigned walkways guide attendees through the show, ensuring they can navigate the various offerings without missing a beat. Divided into eight steps, the show boasts amenities catering to every aspect of the charter industry. Additionally, a dedicated bar for relaxation between viewings and a crew lounge, bar and meeting area elevate the experience. The hospitality lounge and seminar rooms further enhance the networking potential of the event, providing ample opportunities for industry professionals to connect and collaborate.
The 2024 show once again promises a series of exclusive events designed to foster connections within the yacht charter community. The festivities kick off with the Captains' Dinner on Sunday 21 April, sponsored by Pesto Sea Group and Catalano Shipping Services, promising an evening of fine dining and socialising. Additionally, there will be a Show Opening Cocktail on Tuesday 23 April, sponsored by Begum Yachting, at the Villa Lo Zerbino. Notably, the Exhibitors' Party is poised to facilitate closer connections among participants, with a more centralised layout at the heart of the exhibiting area.
The coolest charter yachts on display
Ranging from 20 to 100 metres in length, the MYBA Charter Show is set to showcase some of the best charter yachts currently on the market. Amongst the standout vessels, the 97.2-metre, Lürssen-built Carinthia VII is the largest yacht in attendance, represented by Fraser.
Also represented by Fraser is the 82.5-metre, Golden Yachts-built Emir. Additionally, Burgess will proudly represent two of the largest yachts on display - the 85.6-metre, Derecktor-built Aquila and the Freire Shipyard, 73.6-metre Naia. As well as this, attendees can expect the Golden Yachts-built, 77.7-metre Malia, represented by Northrop & Johnson, and the Amels, 76.6-metre Boadicea, represented by Yachting Partners International.
The Superyacht Chefs' Competition
Visitors and crews will be thrilled to know that the beloved annual Superyacht Chefs' Competition will return to the MYBA Charter Show 2024. This year, superyacht chefs are invited to showcase their culinary creativity under the theme of 'An Italian Fusion Dinner Party', paying homage to the show's return to Italy. Tasked with preparing a three-course dinner, chefs are challenged to fuse Italian cuisine with the flavours of another country of their choice.
But the culinary creativity doesn't stop there. In parallel, interior crews will engage in a competition of their own, tasked with crafting a table setting that symbolises the essence of the Italian fusion dinner theme. As an added twist, they must also provide subtle clues to the judges regarding the cuisine of the second country they have chosen to incorporate into the fusion experience.
Registrations open on a first-come, first-served basis, so crews are encouraged to secure their spots early. For detailed guidelines and competition briefs, competition registration or show tickets, visit the MYBA Charter Show 2024 website or contact the team for more information.
Sponsored content created for the MYBA Charter Show