Fewer clients, serviced better: Such is the promise of boutique yacht brokerage company Cecil Wright. But founder Chris Cecil-Wright doesn’t pay significant mind to labels. For him and his team, the London-based firm is, put simply, a place where clients can be assured that their needs will be expertly taken care of, whether that concerns the sale, purchase, charter or management of larger superyachts.
Being more selective in its business also means that Cecil Wright can devote more time to nurturing its relationship with owners, which Chris says is a critical first step in being awarded not only their trust, but also their confidence in seeing the job through.
A major win for Cecil Wright has been the recent sale of the 95-metre Lürssen superyacht Kismet - the largest yacht the firm has sold and represented as central agent. Following the purchase, Chris reflects on the success of the sale and how the brokerage’s expertise sold the vessel in just three months.
Why do you think Kismet sold so quickly?
We are delighted to have been able to secure the sale of Kismet for our client in a relatively short amount of time. Kismet represented a huge opportunity for any buyer to purchase one of the most recognisable and highly regarded yachts available on the market. As the global sales central agent for Kismet, we created a tailored marketing campaign, ensuring no stone was left unturned as we searched for the perfect buyer for our client.
The sale comes in our 10th year and really helps to solidify our belief that we have carved out a position for ourselves in the big boat market. Between the large brokerages and the smaller brokerages, we are in a position for both to feel confident coming to us and working with us.
What kind of support are you providing the new owner of Kismet in the after-sales period?
As with all our clients, we created a strong working and personal relationship with the owner and are looking forward to continuing to be part of his yachting journey for many years to come.
Representing the leading Lürssens of the fleet
Following the sale of Kismet, Cecil Wright will now bring the 90-metre Lürssen Phoenix 2 to the 2023 Monaco Yacht Show. Chris explains what this means for the firm and prospective yacht buyers.
What makes Phoenix 2 unique on the market?
Phoenix 2 is arguably the best big yacht on the sales market at the moment. She offers her prospective new owner an incredible platform to enjoy many happy years of cruising while also coming with a strong and established charter pedigree and income.
Is there a lot of interest in Phoenix 2 ahead of the Monaco Yacht Show?
We have received some fantastic lines of enquiries already for her since we announced our position as joint central agent on Friday. On top of this, with Kismet being sold so quickly and before the Monaco Yacht Show, we have a large number of clients and contacts who never had the opportunity to view her and are still in the market for a 90-metre yacht.
Phoenix 2 is asking €124,950,000 with VAT paid. For more information, contact the team at Cecil Wright today.
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