When purchasing a luxury yacht, brokers often promote it as “charter-friendly”, “a great investment,” or “a business opportunity”. But how much can you actually earn by putting your superyacht up for charter? And is it truly profitable? To answer these questions, BOAT turns to leading brokerage firm Moravia Yachting and its parent brand, Hill Robinson.
Moravia Yachting currently has the 65-metre Codecasa Eternity on the market for sale - a yacht with an impressive charter track record - while Hill Robinson manages Eternity’s charter operations. By examining her charter credentials and past performance, we can gain insight into the potential revenue a future owner could generate by running her as a charter business, offering a benchmark for how their own yacht might compare.
Why Eternity stands out on the charter market
Eternity boasts all the luxury features expected of a yacht of her size, with particularly generous exterior spaces, including a sundeck gym with panoramic views. Reflecting on Eternity’s expansive outdoor areas, Captain Aldon Beukman says: “It reminds me of being in a villa in St Barts that has a natural flow leading to ocean views.” Another standout feature is the Jacuzzi on the foredeck, surrounded by wraparound sunpads that comfortably accommodate all guests.
Inside, Eternity showcases a refined Bahamas-style interior, originally penned by Italian studio Della Role Design and later refreshed by American designer Suzanne Lovell during her refit. The result is “fresh, contemporary and showcasing a subtle oceanic theme”. Accommodation on board is for up to 14 guests across seven suites, including a main deck master stateroom, four guest doubles and two twin cabins, each with additional Pullman bunks. The master suite is particularly well-appointed, featuring a walk-in wardrobe, his-and-hers en suites, a Jacuzzi tub and a private balcony. “Eternity features an exceptional design, long range and ergonomic layout that are hard to match,” highlights Adam Papadakis, Eternity’s central agent and Moravia’s head of sales.
Beyond her design, Eternity is renowned for her five-star crew. “The constant positive feedback from all charterers has been the crew, which I am really proud of,” says Captain Aldon. “On Eternity, we always strive to ensure all guests’ active needs are met, with an onboard masseuse, personal trainer, Pilates and yoga instructor.”
Eternity’s charter earning potential
Purchasing a luxury yacht comes with a significant financial commitment - Eternity is currently listed at €35,000,000 - but the initial investment is just the beginning. Owners must also account for ongoing expenses such as maintenance, operations, fuel, mooring fees, crew salaries and insurance. However, offering the yacht for charter can help offset these costs, turning it into a potential revenue-generating asset.
So, what does the financial picture look like? According to Moravia Yachting, Eternity is typically chartered for five to six weeks per year at a rate of $390,000 (€365,000) per week. However, as the current owner also spends time on board, she is not operated purely as a business. To date, she has primarily been chartered in the Bahamas, except for a summer 2024 itinerary that started in St. Maarten before returning to the Bahamas. In her busiest year, her total charter revenue reached $2,166,000 (€2,027,000).
“This level of charter is exactly what I’d expect to see for a yacht of this size with these onboard amenities,” says Nicolas Fry, head of charter management at Hill Robinson. “Charterers have been very pleased with their time spent on board.
“Relocating to the Mediterranean for the summer season would see her booked out with back-to-back charters. Offering the yacht all year-round in the right locations - such as the Mediterranean in the summer and the Caribbean in the winter - will boost the charter revenue significantly,” Fry continues.
Based on this strategy, Fry outlines a potential revenue model for a new owner: “With high-season weekly charter rates set at €420,000 and low-season rates at €390,000, Eternity could expect two weeks in the high season and three weeks in the low season during the winter, and six weeks in the high season and four weeks in the low season during the summer. This would result in a projected net charter income of €4,385,000, factoring in a 10 per cent discounted rate.”
However, it’s important to note that running a yacht of Eternity’s size comes at a cost. Annual operating expenses, including standard maintenance, typically amount to around €3,500,000 - though this can vary depending on owner usage, location and the scope of refit projects.
With a well-structured charter programme and operational management, a new owner could not only cover Eternity’s annual running costs but also turn a profit. However, achieving this relies on a strong partnership between the owner and captain to ensure seamless operations.
“The relationship between myself and the ownership during my 7.5 years with Eternity has resulted in trust, understanding and a huge amount of care on my part in ensuring that the vessel is constantly maintained to the highest standards,” notes Captain Aldon. “This, coupled with the generosity of the current owners during these years, has kept Eternity up to the current superyacht standards.”
Currently lying in The Bahamas, Eternity is listed for sale with Adam Papadakis of Moravia Yachting. To learn more about purchasing this yacht and her charter revenue potential, contact Moravia Yachting today.
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